When it comes to selling your house, it’s all about advertisement. Good advertisement makes sure that you get the desired reach with potential buyers.
But you have to do it right to be effective. Thus, we decided to give you the best marketing tips to advertise your house. With all that said, let’s start.
Focus On A Marketing Plan
It all comes down to having a solid marketing plan or strategy. Regardless if you’re going solo or with an agent, you have to have a plan in place. To help out with this, we suggest you see what sells the most in your area. Is it the local newspaper, social media ads, or perhaps billboard advertisement?
You should do good research on this one as it can make or break your advertisement plans. We suggest you also place a “for sale” sign in your yard to attract more passing buyers.
Get Good Photos
When it comes to the digital side of things, photos sell houses. Getting good photos will certainly do the trick when advertising online. Potential buyers will want to see what your property looks like. Not only that, but they will respond positively if they like the photos.
A good photograph of your house can evoke positive feelings such as happiness, security, and comfort. Thus, hiring a professional photographer to take good photos is a smart thing to do. If you’re hiring a marketing consultant, then ask whether or not they can do it.
But we’re not done yet. Not everyone has the money to hire a marketing consultant or a photographer. So we’re going to tell you exactly what to do when taking the photos yourself.
For starters, make sure that there’s plenty of light. Secondly, you might want to rearrange the furniture and make more space. If you have any notable aesthetic views around the property, then make sure to utilize them to their fullest. Take pictures of your pleasant garden or pool. Remove clutter and unnecessary details that will only grab the viewer’s attention.
Take good photos or any renovations and especially room renovations. Focus on key features that bring out the most of your home. We’re positive that some of these tips will come in handy when taking photographs of your home.
Write A Good Description
The next thing that potential buyers will look at when examining the online ad or any listing of your house is the description. In the ideal scenario, the description should have plenty of useful information about the house. It should contain anything that the reader would be interested in asking.
For example, you should mention any past renovations, number of rooms, property size, etc. But it’s not only about naming all the things, it’s more about how you choose your words.
If you’re hiring an agent to sell your home, you should talk to them regarding the listing description. Do they know how to write a description? Have they done it before? Can they show you any examples? Sometimes it might be smart to hire a professional copywriter to complete this task.
Make Good Use of Printed Ads
So we talked a bit about online ads, now let’s talk about printed ads. When it comes to advertising your property, we said that there are plenty of ways to do it.
From the wide variety of printed ads, one particular stick out. Flyers are excellent for selling products and services. Your house isn’t really a product nor a service, but it is still something you want to sell. So you should definitely invest some time into creating the perfect flyer.
This is especially good if you happened to be living in an area with plenty of buyers. To easily understand what an area with plenty of buyers looks like, all you need to do is simply observe. Are there plenty of young couples living in apartments? Or are there elderly people looking to downsize? The chosen target audience will depend on your home.
If you have a nice house that can accommodate a new family, then you should do a flyer drop of neighborhoods with plenty of young couples. If your house is better suited for an elderly couple, then you should drop flyers in areas with plenty of elderly people.
Consider the Future
The future of real estate advertisement is all about 3D tours and VR. You’ve probably seen or heard about such technology. VR (virtual reality) technology allows buyers to enter a world where they can see what they’re buying before even looking up the property.
Creating your home in VR is rather tricky and expensive. But if your real estate marketing agency offers it as a service, then you should take full advantage of it.
Utilizing such technology is beneficial for a couple of reasons. First off, it shows that you are modern and professional. And secondly, nearly two-thirds of all millennials are embracing VR. Therefore you are appealing to the demographic that mostly does business in the industry.
If VR sounds too expensive for you, you can always find a 3D designer to create floor plans in 3D. You can even go as much as to hire a website developer to create an interactive plan of your house on your website.
These are all modern marketing solutions that will become the norm one day.
Have an Open House
An open house is great unless your house happened to be in particularly bad shape. But anything than that, then you have nothing to worry about as an open house will be very useful in your marketing campaign.
Not only does an open house bring exposure from potential buyers, but also from your online listing. To easily market an open house, simply mention it on your online listing, newspaper, and the flyer we talked about.
You can also put up an “open house” sign on your front lawn and expect people to show up.
Improperly marketing your house can potentially eliminate your chances of finding a good buyer. Thus, you should focus on the before-mentioned tips to maximize exposure and increase the chances of selling your house. As always, we hope that these tips will be useful when the time for selling your house comes.