When it comes to racking up blog revenue, it’s all about SEO. Search engine optimization helps a website rank better on Google or any other search engine. But with fierce competition, it can be quite hard to do that.
Not only do you need a strategy in place, but expertise is of utmost importance. That’s why we’ve decided to give you our 6 clever SEO tricks to rack up blog revenue.
With all that said, let’s start.
Targeting the Right Keywords
If you know anything about SEO, then you must know that it’s all about targeting the right keywords. Keyword research is a concept that you’ll probably hear whenever starting the journey of becoming an SEO expert.
And you’ll be doing quite a bit of research in that regard. We target research because of a few things. The most important one is because you tell Google, and any other search engine, what your website is all about. The better the keywords the higher the chances of your website appearing whenever someone searches for those keywords.
And there are a few ways to do that. Let’s give you a brief overview.
- Article Keywords
Every article on your blog uses keywords as every article is essentially a page. Whenever doing the SEO part of the article, you have the option of using one or more keywords.
Since no one will actually tell you the recipe for success, it’s quite normal to hear plenty of theories about which works best. Some say that using one keyword is better, while others suggest multiple.
Based on the theory, using a single keyword increases the chances of the article appearing for that specific keyword.
- Understand User Intent
When it comes to doing the on-page SEO, it’s all about understanding what the customer wants. We can understand that by simply looking at the keyword and the intent behind it.
For example, if you’re raking for keywords such as “buy used cars”, “purchase used cars”, etc. then you’re most likely selling used cars. But let’s assume that you’re an affiliate marketer that gives people options. Well then, you can use keywords such as “best used cars” or “comparing used cars”, etc.
Both sets of keywords have different intentions behind them. Understanding it will help you understand SEO and how to promote your blog.
Target Low Volume Keywords
In the world of SEO, there are high and low volume keywords. High volume keywords are those that are frequently used by more blogs. These are very competitive keywords so ranking for them might be somewhat difficult if your website has a low Domain Authority score.
To rank easier, you will need to focus on low volume keywords. However, there is something else that you have to understand when targeting these keywords. Namely, there are low volume keywords that have decent traffic. This means that fewer websites rank for these keywords but more people search for them.
This can be a potential gold mine for racking up blog revenue. Much like the previous tip, you will need to do plenty of keyword research. When looking up tools to help you with that, do know that there are free and premium software. Some can be low-budget, while others can cost a fortune.
Focus on Long Tail Keywords
The easiest way to understand what a long tail keyword is, simply look at it this way. A keyword can be a single word or a phrase. Long tail keywords are phrases made out of three, four, and more words.
The reason why they are great, and why they can rack up blog revenue, is because they’re very specific. Websites that sell a specific product use them the most.
For example, a long tail keyword can be “buy holiday Christmas socks”. You can see that the keyword is made out of four words. If your keyword has two words for example “buy socks” then it’s considered to be a short tail keyword.
Whenever using long tail keywords to rack up blog revenue, do know that you have to be very smart about it. You will most likely have to add the keyphrase multiple times in the title, subheading, and meta description.
Speaking on keyword placement, let’s talk about that a bit.
Using Keywords In Title, Meta, and Subheadings
Every SEO expert will tell you that the keyword you’re using has to appear in multiple sections. The title, subheading, and meta description are the three most important sections. In addition, your keyword has to appear multiple times throughout the post.
This is considered to be “smart placement”, and it’s vital for the success of your on-page SEO. Be careful not to overuse the keyword in your blog post as it can have a negative effect on the overall SEO of your website. If your website sells socks, then using too much of the keyword in a blog post about Christmas socks can make the blog post rank better than the overall website.
Write Compelling Titles and Meta Descriptions
When it comes to the title and meta description, simply having the keyword there isn’t enough. You will need to do a good job in writing a compelling meta and title to minimize CTR (click through rate).
Negative click through rate damages your blogs’ SEO rating. A good way to minimize that is to simply write compelling titles and meta descriptions that will grab the viewer’s attention and make them click on your link.
Let’s assume that your blog post about the best Christmas socks ranks fourth on Google. If enough people visit your post, then your placement will likely jump higher to third, second, and even first place.
Whenever writing these parts, be sure to avoid sounding unnatural.
Make Your Blog Mobile Friendly
If there is one certainty in SEO is that Google values blogs that are mobile-friendly. Since more people use their phones when going online compared to laptops or desktop PCs, the evidence is shown in the fact that 52.2% of all internet traffic comes from mobile devices, optimizing your blog for smartphones is of utmost importance.
Some experts suggest that Google damages a website’s SEO rank if the content isn’t optimized for smartphones.
SEO will be the bread and butter of your blog or website. Doing a good SEO job can help bring in organic traffic that won’t cost a single cent of your budget. But it takes a lot of skill to understand SEO and properly implement it on your blog.
We hope that some of our clever tips will help you rack up blog revenue and increase traffic to your blog.