Social media is a valuable tool that can launch your business into new heights. Not only can we use social media to grow our business, but we can also use it to expand our digital footprint.
This is precisely why a huge emphasis is placed on platforms such as Facebook, Twitter, and Instagram, among others. But it’s not easy running a business and your business’ social channels.
However, with the help of our tips, we will tell you exactly how to do it.
With all that said, let’s start.
Use Social Media To Drive Traffic To Your Website
The wonderful thing about social media platforms is that they allow us to post links. For any business that revolves around selling products or services, utilizing social media is a must. Through these platforms, we can drive traffic directly to our websites by posting the links.
And that’s exactly how the vast majority of businesses drive traffic. Instead of relying on SEO, social media platforms solve the problem. Through Facebook, Twitter, and Instagram, you can share your link to billions of people. What’s even more impressive is the sheer amount of tools that make it possible to hit any target group.
Use Videos To Engage Your Audience
Brands that provide their audience with plenty of entertainment are the ones that reap the most benefits from these platforms. The best way to do that is by creating video content for the purpose of entertainment and to drive engagement.
Since video is slowly becoming the number one media source on these platforms, businesses can effectively grow their social channels by creating engaging and educational videos.
Video content is so heavily used that nearly 85% of all Facebook pages use it. But it’s not as easy as simply reposting a video from a different content creator. While that certainly works, creating your own content is an even better way to grow your social profiles.
Use Social Media Influencer Marketing
Since social media has become the dominant way to grow your business, people have found new ways to utilize social media advertisements to create more effective campaigns.
One method is to uses the very people that make these platforms fun and interesting. Namely, influencer marketing is a relatively new type of social media marketing that has become huge in the past few years.
By hiring influencers to talk about your services and products, you are targeting the very people that follow these influencers. And the great thing about influencer marketing is that the people that follow influencers are generally loyal followers. This means that they will use the products or services that they talk about on their Facebook, Twitter, YouTube, and Instagram channels.
Give influencer marketing a chance as it can propel your business to new heights.
Use Social Media To Build Trust
If there is anything that customers hate is being told to do something. Instead of telling them to buy your products, you have to convince them that you are the right company to do business with.
And luckily for you, the easiest way to do that is through social media. No other type of platform allows for such great customer interaction as social media platforms.
And these platforms are excellent for building trust, brand awareness, and turning customers into loyal followers.
Unfortunately, turning your business into a trustworthy brand isn’t as easy as it once was. Customers hate being bombarded with pointless information and ads that obviously work against them. Instead of promoting ads that serve no purpose, try to create content to build trust.
Once you’ve built that trust, you can then talk about why your product is the best. Never forget that people hate being spammed and told what to do. We react based on human emotion and based on what feels right. If we feel that an ad does nothing but interrupt our free time, then we will most likely snooze it for 30 days.
We have to want to buy something if we are going to buy. And we are most likely going to do business with trustworthy brands.
Use Social Media To Keep An Eye On Competitors
We’ve all seen it and we’ve all wanted to try it. But unless you happened to be a James Bond-type of fella, social media is the best way to “spy” on your competitors.
Since everyone uses it, Facebook, Twitter, Instagram, and other platforms are great for seeing what your competitors are up to. By simply visiting their profiles you can not only see what they have planned but also draw inspiration.
This is something that every brand and business does. We can use it to not only prepare for future campaigns, but we can also learn from our competitors.
If you’re noticing that your competitors are doing much better than you, simply take a sneak peek at what’s going on.
Use Social Media To Create Brand Recognition
Brand trust and brand recognition are very different things that sound alike. A trusted brand is a brand that cannot do wrong, but a brand that we recognize can be so much more powerful.
An example of excellent brand recognition is McDonald’s. Eating Big Macs might not be the healthiest life choice, but everyone knows McDonald’s. We don’t have to see their logo to recognize the brand. We can almost identify it by simply looking at their brand colors.
The case is the same with other notable brands such as Coca-Cola, Nike, Adidas, Amazon, FedEx, etc. And what’s the easiest way to grow your business and turn it into a recognizable brand? With social media of course.
By being good at social media, you can put your brand image, logo, and cover in front of millions of people. By creating and posting relevant, insightful, educational, entertaining, and informative content, you will grow your business to unimaginable heights.
Social media is perhaps the easiest, most cost-effective, and best way to do that.