Ecommerce is a wonderful business model that can completely transform your life. When it comes to eCommerce, a lot of people prefer the dropshipping method.
If you happened to have a dropshipping business, then you probably understand the importance of promoting it. However, with such fierce competition, how would you cement yourself on the top of the pile?
Well to answer that question, we are going to take a look at exactly that. Stick around as we’ll start right now.
Ratings, Reviews, and Testimonials
There is nothing better than being a trusted business. Trusted businesses are more likely to pick up more customers. The reason for that is because they have the ratings, reviews, and testimonials to back them up.
Since a dropshipping business is essentially a website, you will need to find ways to gain those ratings, reviews, and testimonials.
And there are plenty of ways to get that. For starters, why not dedicate a section of your website where visitors can see who has said what. A testimonials section where past customers explain why they like your products is a massive promotional tool.
But you have to give people a reason to leave a rating, review, or testimonial. What we’ve noticed recently is businesses asking for said things in exchange for a discount on their next purchase.
This method could prove vital to the success and growth of your business.
Running Social Media Ads
Yet another powerful tool that can easily promote your dropshipping business is social media. The great thing about social media is that it is powerful enough to connect you with millions of people from all around the globe.
Naturally, the three big platforms are Facebook, Twitter, and Instagram. But there are also plenty of others that could prove useful such as YouTube, Pinterest, and even TikTok.
Each one of these comes with a particular set of advantages that will benefit your dropshipping business. We advise you to take a more in-depth look at what those are.
One thing to note is that most of these have pretty great business tools. These tools are meant to be utilized in promoting your page and that could prove a vital marketing strategy.
Running social media ads isn’t very expensive, but you will need to form a budget and commit to it.
Boost Sales Through Stories
A blog can be a great promotional tool if your site has plenty of traffic. Not only that, but a blog itself can drive traffic to your dropshipping site, and even boost engagement.
When it comes to creating a blog within a dropshipping site, there are a few things to consider. First off, the blog posts must be related to the items you’re planning on selling. These “stories” are meant to explain to the readers how they will benefit from them and convince them that they are the best for their needs.
If your dropshipping site is about pet items, then why not explain how each item helps their pets in an individual blog post. The more people find these stories interesting the more they’ll want to share them with others, effectively promoting your business.
Join Niche Groups on Social Media
Yet another great marketing trick is to join social media groups related to your niche. Let’s go back to assuming that your dropshipping business is about pets.
You could find and join hundreds of pet-related groups on social media and promote your dropshipping site there. The best for this is Facebook. If you’re planning on using Twitter or Instagram, then you could regularly post under specific hashtags that are related to your niche.
No matter how you look at it, this is perhaps the easiest way to gain a few customers.
Email Marketing For Extra Exposure
People have been calling email ineffective for years. But sadly for them, email has never been a more effective promotional tool.
There are a couple of ways to utilize email as a means to promote your business. First off, you have to create a mailing list as this will serve as the base of operations.
To do that, however, well you will need to get people to willingly subscribe to your mailing list. The way you encourage people to do that is very simple. You have to give them something in return for giving you their email.
You could give them a discount on their next purchase, free shipping on their next purchase, or anything else you wish. Once a couple of dozen subscribe, well you’ve got yourself a mailing list.
Now comes the question of what to do with it. And fear not as this is very simple. All you need to do is send out an email to the entire list notifying them about something. This could be a new product, a sale, or anything else.
Not only should you expect sales to rack up, but expect the people on the mailing list to share it with others.
PPC Ads
PPC ads are a nice way to finish up this article. Not only are PPC ads a must, but they are super effective.
PPC stands for Pay Per Click. This means that you pay the ads company only when someone clicks on your ads. But it doesn’t really work in your favor if no one clicks on them, right?
When it comes to using PPC ads, there are a few platforms to focus on. Let’s talk about them for a bit.
- Gooogle
By far the biggest platform that does PPC ads is Google itself. While we won’t get into specifics on how to get your ads on Google, we will mention that most dropshipping businesses utilize Google as their main PPC ads platform.
- Google Ads
There is a clear difference between Google Ads and advertising on Google. Google Ads, previously known as Google Adwords, helps get your dropshipping website on top of the search results. But like advertising on Google, you only pay once someone visits your website through Google Ads.
- Google Shopping
By now you’re probably concluding that Google is king when it comes to PPC ads. And that certainly is the case as Google Shopping is a platform that many eCommerce websites use.
For starters, do remember that Google Shopping uses the PPC method. This means that you only pay once one of your product appears on Google search results.
Conclusion
Dropshipping is not only a profitable business model but a highly popular one. Not only do you don’t have to pay for any inventory, but you can also promote your business very easily.
We hope that this article has been helpful enough in familiarizing you with the many ways you can promote a dropshipping business.